Author
Who is it for
This course is designed for beginner to intermediate digital marketers. It’s perfect for anyone with a strong interest in digital marketing. No technical knowledge is necessary to participate.
This crash course is designed to provide hands-on experience for both beginners and those with intermediate experience, helping you learn SEO, break into the industry, automate SEO processes, impress your boss, and potentially earn a higher salary.
Job oriented course
| Area | |
| 1 | Introduction |
| 2 | Keyword research |
| 3 | SEO audit |
| 4 | Content writing guidelines and recommendation |
| 5 | Setting GA4 and Google search console |
| 6 | SEO dashboard, performance and reporting |
| 7 | Landing page and optimisation for SEO, PPC, Facebook marketing. |
| 8 | Example SEO powerpoint presentation |
| 9 | How to write SEO CV |
| 10 | SEO interview questions |
| 11 | How to get SEO jobs |
| 12 | What your manager expects from you |
| 13 | How to make your boss happy |
| 14 | How to increase salary from your boss |
Relevant, compelling, and creative titles and sub-titles are the first steps in connecting with potential customers. It engages users and encourages them to take actions such as watching videos, clicking pdfs, filling up the forms, etc.
increase click through rate
Example titles:
increase engagement
Engage customers with video
Adding video content can help visitors understand your product or service’s benefits, features, and functionality. By adding a video to your landing page, you are increasing the value of that page and improving the chance for prospects to convert into a lead.
Why you should include video in the landing page
Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
Google says, ‘The average person spends more time on youtube videos s on their phones than it would take to watch’
Video is the best way to reach and engage customers. In fact, 60% of both B2B and B2C marketers use video for marketing (Content Marketing Institute).
The purpose of a landing page is to get visitors to take the desired action while they’re on your site. Keep your design simple with a single goal in mind and ensure the call-to-action (CTA) to take that action is clear.
increase click through rate
Landing pages provide a direct line of engagement with potential customers. They’re designed to encourage prospects to take action based on a single call-to-action to initiate a conversion. By having a diverse number and types of landing pages, you can adapt your messaging and calls to action and form fields to the interests of each prospect.
With HubSpot and Google Ads campaigns, you can take advantage of the entire lead-to-sale journey by focusing on key actions and enabling a multichannel approach for your marketing team. Through syncing your offline conversions, you can see how your leads perform, import your offline conversions to understand the full value of the lead, then create personalized landing page messages for different segments of those leads. This can help you drive a 101% increase in marketing-qualified leads.