You can optimise websites for local search, use the right keywords for the country, get backlinks from locals, use CDN, etc. But two critical technical aspects need to be reviewed and implemented correctly. It is a bit technical, but this is mandatory for search engines to understand your site architecture so Google can show the correct version of the website.
- Check hreflang tags to make sure it is set up correctly. Hreflang tags are HTML elements that tell Google which website version should be shown to users in different countries.
<link rel=”alternate” hreflang=”en-gb” href=”https://example.com/en-gb/” /> – This will appear in UK search engine results pages
<link rel=”alternate” hreflang=”en-us” href=”https://example.com/en-us/” /> – This will appear in US search engine results pages
<link rel=”alternate” hreflang=”x-default” href=”https://example.com/” /> – This will appear when someone type brand name outside of those countries in search engine results pages
Organisation schema markup: Add organisation schema markup for country home page in nested format. It will tell Google what is the brand name and when someone type the brand name and which URLs to be appear in SERPs
<script type=”application/ld+json”>
{
“@context”: “http://schema.org/”,
“@type”: “Organization”,
“name”: “Your company name”,
“logo”: “https://www.example.com/images/logo.png”,
“url”:”https://www.example.com/”,
“sameAs”: [
{
“@type”: “URL”,
“name”: “EN-US”,
“url”: “www.example.com/”
},
{
“@type”: “URL”,
“name”: “En-GB”,
“url”: “www.example.com/en-gb/”
}
]
}
</script>
This can help to prevent the website from ranking for the wrong keywords in the wrong country. Please feel free to contact me if you need more information.
Debdut look after the technical side of the business, SEO strategy, consultancy, and building an interactive dashboard with Google data studio and Tableau. Outside work, he enjoys watching cricket and cooking over the weekend. Also, he loves coding with Python when he has time.